Have You Heard About This Guy

I've recently heard about this guy that renamed Halfway, Oregon. It's now known as Half.com, Oregon! How funny is that. Now he has written a book about it called Buzzmarketing. I just wonder how he convinced the citizens in Halfway that a change to Half.com would be a good idea... He is also a professional speaker now.

Have you ever heard of this guy or have you ever heard of Half.com, Oregon?